As consumers, we have started looking for sustainable products that are safe for our bodies and the environment and, as such, eco-friendly and innovative oral care products have become the new health trend in the USA and around the globe.
It does not matter if you are starting your business in the teeth whitening industry or an established player in the market; it is essential to consider changing customer sentiments. It is crucial to understand how consumers preferences are changing and how you can ensure the growth of your business in these changing times. If you want to succeed in the competitive world of teeth whitening, it is time to introduce chewable toothpaste tabs to your customers.
1. Is there any Demand for Toothpaste Tablets today?
Consumer preference has shifted to eco-friendly and convenient oral health care products and toothpaste tablets fit the bill completely. Instead of the unnecessary, strenuous activity of removing toothpaste from tubes, chewable tabs require you to put one in your mouth, crush it and then use a toothbrush to clean your teeth. Crush and brush: that’s the simple way to crush your dental routine!
According to a WBOC report, the global toothpaste tablets market size will reach around USD 39 million by 2026. The projected CAGR for the period of 2020-2026 is an astounding 6.1%. Another report mentioned the rising sale of toothpaste tablets in the UK, France, and Germany. Trends indicate that global consumers are ready to spend higher on fluoride-free toothpaste tablets. Overall, there is a positive attitude towards oral health care products in general, and you can benefit from selling toothpaste tablets to your customers.
2. Who is the Target Market for Toothpaste Tablets?
Many customer groups can become a target market for toothpaste tablets. The environmentally-conscious consumers are the obvious choice. Toothpaste tabs are water-free and solid, making them easier to ship. Thus, their overall carbon footprint is lower in comparison to toothpaste tubes. You may benefit from positioning your product as an eco-friendly choice for Millennials and Gen-Z customers. These age demographics are the largest group of customers today, and they are willing to pay for environmentally-conscious products.
As the tablets are TSA-friendly and come in pre-portioned sizes, customers will enjoy consistent brushing even when traveling. It makes toothpaste tablets a solid option for frequent travelers, hikers, trekkers, and backpackers.
3. Does my Brand stand a Chance against Prominent Players of the Global Oral Care Market?
Although there are a few key players in the oral care market (Colgate Palmolive, Procter and Gamble, Unilever, GlaxoSmithKline, Johnson & Johnson, etc.), consumer preferences are shifting towards local brands in the retail industry. Instead of paying premium prices to multi-national companies, they are ready to spend money on brands that align with their beliefs.
With toothpaste tablets, you can attract the attention of eco-conscious consumers who are willing to give a chance to young entrepreneurs. The recent pandemic of COVID-19 has also emphasized the need for ethical living. And, it has increased the awareness of the impact of mass consumerism on the environment. In addition to chewable toothpaste tablets that consume no water, you can introduce sustainable, eco-friendly options to your customers, for example, bamboo toothbrushes and activated charcoal teeth whitening powders.
There is another way the pandemic altered the consumer retail market space. More consumers prefer shopping online instead of walking down to their local department store. With the right blend of unique online marketing strategies and the willingness of consumers to try new brands, you can attract the attention of your target market and build a successful brand in the teeth whitening industry.
4. How to manage the Steady Supply of Toothpaste Tablets?
Understandably, you are worried about adding a new product to your portfolio. Add to it the uncertainties of a steady supply chain in the (almost) post-pandemic world; it can become an overwhelming ordeal to introduce a new product. So, it is better to work with expert teeth whitening manufacturers who can meet your standards every time.
Before launching the product, it is essential that you iron out the details with the manufacturer. There is a high demand for fluoride-free toothpaste tablets that allow for fresher breath, whiter teeth, and overall improved oral health. Find out what kind of ingredients does the manufacturers use. It will enable you to shortlist the manufacturers and allow you to make an informed decision.
Talk about private label packaging options. Discuss the environmental impact of the packaging because it is going to be the USP of your product. Can they package the product in recycled glass or recyclable paper? Learn whether the supplier offers low MOQs and do they provide warehousing and inventory facilities. Do they offer drop shipping services? Discussing the different aspects of supply chain management will enable you to cut down your costs, streamline the entire process and ensure a better customer shopping experience.
Say Yes to Toothpaste Tabs: It Makes Business Sense
In the business, you can only succeed when you grasp the changing trends of the market before everyone else. The mood of consumers is shifting towards convenient and stylish dental products that are good for the environment as well. So, jump on the bandwagon with a reliable teeth whitening manufacturer by your side and get ready to build a successful brand.